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Veeam


Agency: PRecious Communications


Working with B2B software company Veeam under their socials campaigns to spread awareness and cement brand loyalty by positioning Veeam as the #1 Global Leader in Data Resilience. 

Role: Art Direction, Ideation, Design, Motion Graphics

Data Portability Campaign (APJ)

This thematic campaign positions Veeam as the expert & trusted advisor in migration strategies, under the goal to guide businesses towards data freedom. With a singular key image and branding deck approved from global, my role was to reimagine and build the campaign even further through their social homepages. These assets were well receieved amongst the Veeam team and were distributed for adaptation across other internal market teams. 




 

Closeup Valentine’s Day (Campaign)


Agency: OLIVER

Production House: Passion Pictures (VN)
CAT In the HOUSE (ID) 

Toothpaste- but make it relevant to Gen Z. Finding love and gaining closeness with one’s crush starts with self-confidence. 

My role was to come up with the creative films to roll out within the Indonesia and Vietnam market for Valentine’s Day.

Role: Art Direction, Ideation, Design

 Closeup Valentine’s (VN)


Insight on the Vietnamese TA was that the Vietnamese youth were afraid to take the next step of being friends to something more. Closeup wanted to help them with the assurance that when they do, they have the fresh breath confidence to make their move.





Closeup Valentine’s (ID)

Closeup partnered with dating app Coffee Meets Bagel, to leverage each other’s platform in reaching a wider audience during this season of love. JTBD: Gain online dating users’ awareness on Closeup brand, & help them confidently meet up for a first date by Closeup’s 12hr lasting freshness.




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Palo Alto Networks


Agency: PRecious Communications
 

Leading cybersecurity protection & software company Palo Alto Networks needed great content for their C-suite leaders. In today’s hyperconnected digital landscape, thought leadership content on social media is not just valuable- it’s essential. I worked to distill, ideate and execute that information for like-minded compatriots within the executives social channels.



Role: Art Direction, Ideation, Design, Production

Palo Alto Network Executives (JPAC)


Working hand-in-hand with the PANW marketing team, my role as a creative was to bring forth that essential story telling narrative- but making sure the content was one that built trust, shaped industry discourse, and drove meaningful engagement. With the video below, I art directed and led the production of the whole content from start to finish. It proved to be a well received content, leading to become one of the executive’s (ASEAN VP Steven Scheurmann) top leading engaged content posts.




Similarly amongst other ASEAN and JPAC executives, I was an essential tool in distilling the security jargon and helped to build credibility and clarity cut through the noise, by leveraging on my ability to create meaningful, informative content. 



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Pond’s Bright Beauty


Agency: OLIVER Agency
Client: Pond’s
Production: Studio Oooze

Pond’s required a fresh, modern upheaval for their product; Bright Beauty Triple Glow Serum. This project involved high crafting ideation as well as close collaboration with the production side. With well-placed lighting and elements highlighting a youthful glow, we brought to life the efficacies of Pond’s Bright Beauty.

Role: Art Direction

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Pond’s Age Miracle


Agency: OLIVER Agency
Client: Pond’s
Production: Studio Oooze

Injecting a new art direction into the Pond’s Age Miracle line, we sought to create images that showcased an attainable, premium beauty for a younger audience looking to upgrade their skin. This project involved high crafting ideation as well as close collaboration with the production side.
This won an internal U-Studio runner-up award for Best Craft.

Role: Art Direction

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