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Case Studies (Digital)


Agency: PROTOCOL


In this digital age, many of our creative assets are seen through the eyes of a screen. Here are some case studies that showcase the range of social assets created for different brands.

Role: Art Direction, Design, Motion Graphics

Case Study #1 - Tanglin Mall

Mention Tanglin Mall and the imagery of a botanical, historical and upmarket institution comes to mind. My job was to reflect these key niche points on the social assets while keeping in mind they had to be thumbstopping visuals that worked in tandem with current social trends.




Case Study #2 - Fairprice Plus

Well-established grocery retailer, Fairprice has a link rewards system; Fairprice Plus where consumers can earn points and redeem them in participating stores. My role was to help incoporate this into visual knowlege for socials.




Case Study #3 - Lasalle

A campaign on LASALLE’s open house, where the brief was to guide youths in the importance of the arts in everyday life, and their role in being the next stakeholders of their generation.  “The Immutable &” shows that in this ecosystem of the many pathways life has to offer, art plays an important part in the connection of it all.


Disclaimer: Imagery of products/models/locations/etc are used for mocks & case study purposes only.

Closeup Valentine’s Day (Campaign)


Agency: OLIVER

Production House: Passion Pictures (VN)
CAT In the HOUSE (ID) 

Toothpaste- but make it relevant to Gen Z. Finding love and gaining closeness with one’s crush starts with self-confidence. 

My role was to come up with the creative films to roll out within the Indonesia and Vietnam market for Valentine’s Day.

Role: Art Direction, Ideation, Design

 Closeup Valentine’s (VN)


Insight on the Vietnamese TA was that the Vietnamese youth were afraid to take the next step of being friends to something more. Closeup wanted to help them with the assurance that when they do, they have the fresh breath confidence to make their move.





Closeup Valentine’s (ID)

Closeup partnered with dating app Coffee Meets Bagel, to leverage each other’s platform in reaching a wider audience during this season of love. JTBD: Gain online dating users’ awareness on Closeup brand, & help them confidently meet up for a first date by Closeup’s 12hr lasting freshness.




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Pond’s Bright Beauty


Agency: OLIVER Agency
Client: Pond’s
Production: Studio Oooze

Pond’s required a fresh, modern upheaval for their product; Bright Beauty Triple Glow Serum. This project involved high crafting ideation as well as close collaboration with the production side. With well-placed lighting and elements highlighting a youthful glow, we brought to life the efficacies of Pond’s Bright Beauty.

Role: Art Direction

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Pond’s Age Miracle


Agency: OLIVER Agency
Client: Pond’s
Production: Studio Oooze

Injecting a new art direction into the Pond’s Age Miracle line, we sought to create images that showcased an attainable, premium beauty for a younger audience looking to upgrade their skin. This project involved high crafting ideation as well as close collaboration with the production side.
This won an internal U-Studio runner-up award for Best Craft.

Role: Art Direction

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Motion Graphics




A compilation of mo-gra works.

Role: Design, Motion Graphics


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