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Palo Alto Networks


Agency: PRecious Communications
 

Leading cybersecurity protection & software company Palo Alto Networks needed great content for their C-suite leaders. In today’s hyperconnected digital landscape, thought leadership content on social media is not just valuable- it’s essential. I worked to distill, ideate and execute that information for like-minded compatriots within the executives social channels.



Role: Art Direction, Ideation, Design, Production

Palo Alto Network Executives (JPAC)


Working hand-in-hand with the PANW marketing team, my role as a creative was to bring forth that essential story telling narrative- but making sure the content was one that built trust, shaped industry discourse, and drove meaningful engagement. With the video below, I art directed and led the production of the whole content from start to finish. It proved to be a well received content, leading to become one of the executive’s (ASEAN VP Steven Scheurmann) top leading engaged content posts.




Similarly amongst other ASEAN and JPAC executives, I was an essential tool in distilling the security jargon and helped to build credibility and clarity cut through the noise, by leveraging on my ability to create meaningful, informative content. 



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