Nestlé Fitnesse Campaign
Client: Nestlé
Agency: Protocol SG
The Nestlé Fitnesse campaign saw the launch of their newest product, Nestlé FitnesseGranola Oats with Quinoa, almonds and chocolate. Highlighting the importance of wellness, we created a larger-than-life press kit of the granola pack, which included the whole new range of Fitnesse products along with fitness minded items. An AR filter was conceived, and challenged the audience to try out the interactive game all while keeping fit.
Role: Oversee Art Direction
Role: Oversee Art Direction
Nestlé Fitnesse® Quinoa Campaign #QuinoARChallenge Demo from PROTOCOL on Vimeo.