Meiji Yan Yan Campaign
Agency: Protocol SG
Client: Meiji Seika
Agency: Protocol SG
Client: Meiji Seika
An all-encompassing campaign to spread awareness on Meiji Seika’s Yan Yan new branding and packaging design. We designed an interactive press kit, and recreated a beloved ring toss games, which garnered attention amongst families. We also produced a TVC highlighting the well-loved product, which to date has garnered over 296k views.
Role (Campaign Video): Art Direction, Wardrobe
Role (Press Kit): Oversee Art Direction, Product design
Role (Campaign Video): Art Direction, Wardrobe
Role (Press Kit): Oversee Art Direction, Product design
