Closeup Valentine’s Day (Campaign)
Agency: OLIVER
Production House: Passion Pictures (VN)
CAT In the HOUSE (ID)
Toothpaste- but make it relevant to Gen Z. Finding love and gaining closeness with one’s crush starts with self-confidence.
My role was to come up with the creative films to roll out within the Indonesia and Vietnam market for Valentine’s Day.
Role: Art Direction, Ideation, Design
My role was to come up with the creative films to roll out within the Indonesia and Vietnam market for Valentine’s Day.
Role: Art Direction, Ideation, Design
Closeup Valentine’s (VN)
Insight on the Vietnamese TA was that the Vietnamese youth were afraid to take the next step of being friends to something more. Closeup wanted to help them with the assurance that when they do, they have the fresh breath confidence to make their move.
Closeup Valentine’s (ID)
Closeup partnered with dating app Coffee Meets Bagel, to leverage each other’s platform in reaching a wider audience during this season of love. JTBD: Gain online dating users’ awareness on Closeup brand, & help them confidently meet up for a first date by Closeup’s 12hr lasting freshness.
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