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Case Studies (Digital)


Agency: PROTOCOL


In this digital age, many of our creative assets are seen through the eyes of a screen. Here are some case studies that showcase the range of social assets created for different brands.

Role: Art Direction, Design, Motion Graphics

Case Study #1 - Tanglin Mall

Mention Tanglin Mall and the imagery of a botanical, historical and upmarket institution comes to mind. My job was to reflect these key niche points on the social assets while keeping in mind they had to be thumbstopping visuals that worked in tandem with current social trends.




Case Study #2 - Fairprice Plus

Well-established grocery retailer, Fairprice has a link rewards system; Fairprice Plus where consumers can earn points and redeem them in participating stores. My role was to help incoporate this into visual knowlege for socials.




Case Study #3 - Lasalle

A campaign on LASALLE’s open house, where the brief was to guide youths in the importance of the arts in everyday life, and their role in being the next stakeholders of their generation.  “The Immutable &” shows that in this ecosystem of the many pathways life has to offer, art plays an important part in the connection of it all.


Disclaimer: Imagery of products/models/locations/etc are used for mocks & case study purposes only.