https://petrinawee.com Petrina Wee Tue, 01 Jul 2025 07:41:24 +0000 https://petrinawee.com en https://petrinawee.com/Top-Nav Wed, 13 Mar 2024 09:55:50 +0000 Petrina Wee https://petrinawee.com/Top-Nav Information Instagram https://petrinawee.com/Veeam Tue, 01 Jul 2025 05:27:18 +0000 Petrina Wee https://petrinawee.com/Veeam Veeam Agency: PRecious Communications Working with B2B software company Veeam under their socials campaigns to spread awareness and cement brand loyalty by positioning Veeam as the #1 Global Leader in Data Resilience.&nbsp; Role: Art Direction, Ideation, Design, Motion Graphics Data Portability Campaign (APJ) This thematic campaign positions Veeam as the expert &amp; trusted advisor in migration strategies, under the goal to guide businesses towards data freedom. With a singular key image and branding deck approved from global, my role was to reimagine and build the campaign even further through their social homepages. These assets were well receieved amongst the Veeam team and were distributed for adaptation across other internal market teams.&nbsp; <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b3a26787b4d92fe5c60a2a49a63ed1c49aba363d5289885ea9cb512d10a8bcfa/Post-54-R2_Fr-01.png" data-mid="235250879" border="0" src="https://freight.cargo.site/w/1000/i/b3a26787b4d92fe5c60a2a49a63ed1c49aba363d5289885ea9cb512d10a8bcfa/Post-54-R2_Fr-01.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2605f97fb026e9bca8e54f7e3c879daefd868bc83c4d0e493fd960488aaea95d/Post-54-R2_Fr-02.png" data-mid="235250880" border="0" src="https://freight.cargo.site/w/1000/i/2605f97fb026e9bca8e54f7e3c879daefd868bc83c4d0e493fd960488aaea95d/Post-54-R2_Fr-02.png" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/aacc7c5712e5320e7b750ed1e06b509b7d475977c7a27516c78c6eae8b609893/Post-54-R2_Fr-03.png" data-mid="235250881" border="0" src="https://freight.cargo.site/w/1000/i/aacc7c5712e5320e7b750ed1e06b509b7d475977c7a27516c78c6eae8b609893/Post-54-R2_Fr-03.png" /> <img width="2500" height="3334" width_o="2500" height_o="3334" data-src="https://freight.cargo.site/t/original/i/28ad7cc5eeb340a8a7ba28faa71bc190c2b2a1c2ecea24fdf25ad818300cdebf/Post-57-R2.png" data-mid="235250866" border="0" src="https://freight.cargo.site/w/1000/i/28ad7cc5eeb340a8a7ba28faa71bc190c2b2a1c2ecea24fdf25ad818300cdebf/Post-57-R2.png" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e559a8cde3e03f4e9df067e160fb0eaec0009539f6b45511b1d4d804ce633125/Post-58-R2.png" data-mid="235250865" border="0" src="https://freight.cargo.site/w/1000/i/e559a8cde3e03f4e9df067e160fb0eaec0009539f6b45511b1d4d804ce633125/Post-58-R2.png" /> &nbsp; https://petrinawee.com/Closeup-Valentine-s-Campaign Wed, 26 Apr 2023 04:11:57 +0000 Petrina Wee https://petrinawee.com/Closeup-Valentine-s-Campaign Closeup Valentine’s Day (Campaign) Agency: OLIVER Production House: Passion Pictures (VN) CAT In the HOUSE (ID)&nbsp; Toothpaste- but make it relevant to Gen Z. Finding love and gaining closeness with one’s crush starts with self-confidence.&nbsp; My role was to come up with the creative films to roll out within the Indonesia and Vietnam market for Valentine’s Day. Role: Art Direction, Ideation, Design &nbsp;Closeup Valentine’s (VN) Insight on the Vietnamese TA was that the Vietnamese youth were afraid to take the next step of being friends to something more. Closeup wanted to help them with the assurance that when they do, they have the fresh breath confidence to make their move. Closeup Valentine’s (ID) Closeup partnered with dating app Coffee Meets Bagel, to leverage each other’s platform in reaching a wider audience during this season of love. JTBD: Gain online dating users’ awareness on Closeup brand, &amp; help them confidently meet up for a first date by Closeup’s 12hr lasting freshness. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2295d6f8ac2bf975a186a04cdf43e69872bd9098d17db535030a5c15819d9b93/opt2-1-1-1743.jpg" data-mid="180389580" border="0" src="https://freight.cargo.site/w/1000/i/2295d6f8ac2bf975a186a04cdf43e69872bd9098d17db535030a5c15819d9b93/opt2-1-1-1743.jpg" /> <img width="1695" height="1080" width_o="1695" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1c15e77399d42fd5f86e70f5b0ef5dbb178c6bf5da03a2c16982a3de786db9b/KV_02-080223-FA.jpg" data-mid="180389597" border="0" src="https://freight.cargo.site/w/1000/i/e1c15e77399d42fd5f86e70f5b0ef5dbb178c6bf5da03a2c16982a3de786db9b/KV_02-080223-FA.jpg" /> - https://petrinawee.com/Palo-Alto-Networks Tue, 01 Jul 2025 07:41:24 +0000 Petrina Wee https://petrinawee.com/Palo-Alto-Networks Palo Alto Networks Agency: PRecious Communications &nbsp; Leading cybersecurity protection &amp; software company Palo Alto Networks needed great content for their C-suite leaders. In today’s hyperconnected digital landscape, thought leadership content on social media is not just valuable- it’s essential. I worked to distill, ideate and execute that information for like-minded compatriots within the executives social channels. Role: Art Direction, Ideation, Design, Production Palo Alto Network Executives (JPAC) Working hand-in-hand with the PANW marketing team, my role as a creative was to bring forth that essential story telling narrative- but making sure the content was one that built trust, shaped industry discourse, and drove meaningful engagement. With the video below, I art directed and led the production of the whole content from start to finish. It proved to be a well received content, leading to become one of the executive’s (ASEAN VP Steven Scheurmann) top leading engaged content posts. Similarly amongst other ASEAN and JPAC executives, I was an essential tool in distilling the security jargon and helped to build credibility and clarity cut through the noise, by leveraging on my ability to create meaningful, informative content.&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/af5b19ffc12a154c80f1e073814582c102d2ff5500e66e9b2cfaf421ec6c9333/Adi_FutureOfManufacturing.png" data-mid="235254220" border="0" src="https://freight.cargo.site/w/1000/i/af5b19ffc12a154c80f1e073814582c102d2ff5500e66e9b2cfaf421ec6c9333/Adi_FutureOfManufacturing.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a0f3ad8020388ccbafcc758f64101025fdf561ffa669315e330d24444d3005ce/Sujamto_SOC.png" data-mid="235254219" border="0" src="https://freight.cargo.site/w/1000/i/a0f3ad8020388ccbafcc758f64101025fdf561ffa669315e330d24444d3005ce/Sujamto_SOC.png" /> - https://petrinawee.com/Pond-s-Bright-Beauty Thu, 02 Feb 2023 11:01:27 +0000 Petrina Wee https://petrinawee.com/Pond-s-Bright-Beauty Pond’s Bright Beauty Agency: OLIVER Agency Client: Pond’s Production: Studio Oooze Pond’s required a fresh, modern upheaval for their product; Bright Beauty Triple Glow Serum. This project involved high crafting ideation as well as close collaboration with the production side. With well-placed lighting and elements highlighting a youthful glow, we brought to life the efficacies of Pond’s Bright Beauty. Role: Art Direction <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/30ea9f789fc0d9849c8eaa070f9b72f372518d61b79731b01e3c5fb4aede7396/8.0_PONDS.U-Studio.BrightBeauty.Serum-CreamJar.TH.Ver.0..18thApr2022-comp.jpg" data-mid="167022073" border="0" src="https://freight.cargo.site/w/1000/i/30ea9f789fc0d9849c8eaa070f9b72f372518d61b79731b01e3c5fb4aede7396/8.0_PONDS.U-Studio.BrightBeauty.Serum-CreamJar.TH.Ver.0..18thApr2022-comp.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ac5cde7c188f311fb0409b66196e242748009d20d7dd679f6fe63179c61f7980/Model_dual.gif" data-mid="167021606" border="0" src="https://freight.cargo.site/w/800/i/ac5cde7c188f311fb0409b66196e242748009d20d7dd679f6fe63179c61f7980/Model_dual.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/68d634f13f754b1bbbd36f4bad36e145496a8558bef663d7ab83d63dc5e7db70/2.0PONDS.U-Studio.BrightBeauty.Serum-Dropper.PetriDish.Ver.0..5thApr2022comp.jpg" data-mid="167022407" border="0" src="https://freight.cargo.site/w/1000/i/68d634f13f754b1bbbd36f4bad36e145496a8558bef663d7ab83d63dc5e7db70/2.0PONDS.U-Studio.BrightBeauty.Serum-Dropper.PetriDish.Ver.0..5thApr2022comp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/001a26dc5eef2ec08e292ba0d7f0f1b0cbaf5ff08d24244341f83b3405b5fc3f/3.0_PONDS.U-Studio.BrightBeauty.Serum-Sachet.Ver.0..18thApr2022comp.jpg" data-mid="167022139" border="0" src="https://freight.cargo.site/w/1000/i/001a26dc5eef2ec08e292ba0d7f0f1b0cbaf5ff08d24244341f83b3405b5fc3f/3.0_PONDS.U-Studio.BrightBeauty.Serum-Sachet.Ver.0..18thApr2022comp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d36214c16ebccc29a2b284c35388cc1e10030f8a52bd4d246f2c394b116f657e/Ponds-Piccolo_yr2_7OA_Supp_Ratings-comp.jpg" data-mid="167022204" border="0" src="https://freight.cargo.site/w/1000/i/d36214c16ebccc29a2b284c35388cc1e10030f8a52bd4d246f2c394b116f657e/Ponds-Piccolo_yr2_7OA_Supp_Ratings-comp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b1702078d130659f8036d83763137cb10023153b8cc886b0f720174f22a4f87f/5.0_PONDS.U-Studio.BrightBeauty.SachetShowcase.Ver.0..17thApr2022comp.jpg" data-mid="167022380" border="0" src="https://freight.cargo.site/w/1000/i/b1702078d130659f8036d83763137cb10023153b8cc886b0f720174f22a4f87f/5.0_PONDS.U-Studio.BrightBeauty.SachetShowcase.Ver.0..17thApr2022comp.jpg" /> - https://petrinawee.com/Pond-s-Age-Miracle Thu, 02 Feb 2023 15:17:43 +0000 Petrina Wee https://petrinawee.com/Pond-s-Age-Miracle Pond’s Age Miracle Agency: OLIVER Agency Client: Pond’s Production: Studio Oooze Injecting a new art direction into the Pond’s Age Miracle line, we sought to create images that showcased an attainable, premium beauty for a younger audience looking to upgrade their skin. This project involved high crafting ideation as well as close collaboration with the production side. This won an internal U-Studio runner-up award for Best Craft. Role: Art Direction <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/694c5d08ec2c1059cd08746ea869bce66ff7cc7e55950293bff64ecbd7f8c6f8/10.1PONDS.USTUDIO.PAM.Image10.Essence.Ver.0..15thMar2022.RGBcomp.jpg" data-mid="167024114" border="0" src="https://freight.cargo.site/w/1000/i/694c5d08ec2c1059cd08746ea869bce66ff7cc7e55950293bff64ecbd7f8c6f8/10.1PONDS.USTUDIO.PAM.Image10.Essence.Ver.0..15thMar2022.RGBcomp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/079a0743deffe6fba094294630af632854294460ed677b333b4a6cb76e733baf/5.0_PONDS.USTUDIO.PAM.Image5.BothModels.DC-Essence.Ver.0..17thMar2022.RGBcomp.jpg" data-mid="167025009" border="0" src="https://freight.cargo.site/w/1000/i/079a0743deffe6fba094294630af632854294460ed677b333b4a6cb76e733baf/5.0_PONDS.USTUDIO.PAM.Image5.BothModels.DC-Essence.Ver.0..17thMar2022.RGBcomp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cef21430bd40b1982b97afa7ee49500bf56561747e5799179132a872619c3d00/15.0PONDS.USTUDIO.PAM.Image15.ModelPosing.DC.Ver.0..9thMar2022.RGBcomp.jpg" data-mid="167025187" border="0" src="https://freight.cargo.site/w/1000/i/cef21430bd40b1982b97afa7ee49500bf56561747e5799179132a872619c3d00/15.0PONDS.USTUDIO.PAM.Image15.ModelPosing.DC.Ver.0..9thMar2022.RGBcomp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dadfe72ad8156c424db95e1571c714ba0ce79510a6e605085bebaf2e7b602ea6/11.1PONDS.USTUDIO.PAM.Image11.GroupShelf-Texture.Ver.0..15thMar2022.RGBcomp.jpg" data-mid="167024115" border="0" src="https://freight.cargo.site/w/1000/i/dadfe72ad8156c424db95e1571c714ba0ce79510a6e605085bebaf2e7b602ea6/11.1PONDS.USTUDIO.PAM.Image11.GroupShelf-Texture.Ver.0..15thMar2022.RGBcomp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/12e200fd33b1806d583ab88305a4efc291146dc2cf0d0524d3d5861fab26ef54/14.1PONDS.USTUDIO.PAM.Image14.LifestyleGroupShelf.Ver.0..15thMar2022.RGBcomp.jpg" data-mid="167024116" border="0" src="https://freight.cargo.site/w/1000/i/12e200fd33b1806d583ab88305a4efc291146dc2cf0d0524d3d5861fab26ef54/14.1PONDS.USTUDIO.PAM.Image14.LifestyleGroupShelf.Ver.0..15thMar2022.RGBcomp.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/985053d4484094afe3a4c78393db49f9120513e37dc713437649a0d074628901/4.0_PONDS.USTUDIO.PAM.Image4.ModelTexture.Essence.Ver.0..9thMar2022.RGBcomp.jpg" data-mid="167025183" border="0" src="https://freight.cargo.site/w/1000/i/985053d4484094afe3a4c78393db49f9120513e37dc713437649a0d074628901/4.0_PONDS.USTUDIO.PAM.Image4.ModelTexture.Essence.Ver.0..9thMar2022.RGBcomp.jpg" /> - https://petrinawee.com/Case-Studies-Digital Mon, 06 Feb 2023 02:25:17 +0000 Petrina Wee https://petrinawee.com/Case-Studies-Digital Case Studies (Digital) Agency: PROTOCOL In this digital age, many of our creative assets are seen through the eyes of a screen. Here are some case studies that showcase the range of social assets created for different brands. Role: Art Direction, Design, Motion Graphics Case Study #1 - Tanglin Mall Mention Tanglin Mall and the imagery of a botanical, historical and upmarket institution comes to mind. My job was to reflect these key niche points on the social assets while keeping in mind they had to be thumbstopping visuals that worked in tandem with current social trends. <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d4b75b9c58822833510b6f49340e59d2e6784ad23405ef0745cf3515f3fec0de/give-2.png" data-mid="167386982" border="0" src="https://freight.cargo.site/w/1000/i/d4b75b9c58822833510b6f49340e59d2e6784ad23405ef0745cf3515f3fec0de/give-2.png" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/cbbd02c0b276e0b56b2c426cf8e00ab4825bd3c9d5cf93252a2f5ed01679b6f0/green.png" data-mid="167387150" border="0" src="https://freight.cargo.site/w/1000/i/cbbd02c0b276e0b56b2c426cf8e00ab4825bd3c9d5cf93252a2f5ed01679b6f0/green.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59b438edffd15f1d12b5c6322e8fef6882f6d7d05edf35a416b0960b4203be3b/tenant.png" data-mid="167387437" border="0" src="https://freight.cargo.site/w/1000/i/59b438edffd15f1d12b5c6322e8fef6882f6d7d05edf35a416b0960b4203be3b/tenant.png" /> <img width="1892" height="1020" width_o="1892" height_o="1020" data-src="https://freight.cargo.site/t/original/i/ace2fea0fa62d0d9812eda5af5eafd11cdd29ff2574fd7799376ac9221dea727/Campaign.png" data-mid="167387232" border="0" src="https://freight.cargo.site/w/1000/i/ace2fea0fa62d0d9812eda5af5eafd11cdd29ff2574fd7799376ac9221dea727/Campaign.png" /> <img width="1892" height="1020" width_o="1892" height_o="1020" data-src="https://freight.cargo.site/t/original/i/0c5851033e01bd956e21040d1a5ecac5073cae50f2b85cacbf780ca5c8255cca/AnLi.png" data-mid="167387462" border="0" src="https://freight.cargo.site/w/1000/i/0c5851033e01bd956e21040d1a5ecac5073cae50f2b85cacbf780ca5c8255cca/AnLi.png" /> Case Study #2 - Fairprice Plus Well-established grocery retailer, Fairprice has a link rewards system; Fairprice Plus where consumers can earn points and redeem them in participating stores. My role was to help incoporate this into visual knowlege for socials. <img width="2074" height="1540" width_o="2074" height_o="1540" data-src="https://freight.cargo.site/t/original/i/8711b9223e8b9b51266d811688c93c4ee70c84d33a3f40806ed53135368c654c/FP_KV1.png" data-mid="167387155" border="0" src="https://freight.cargo.site/w/1000/i/8711b9223e8b9b51266d811688c93c4ee70c84d33a3f40806ed53135368c654c/FP_KV1.png" /> <img width="2074" height="1540" width_o="2074" height_o="1540" data-src="https://freight.cargo.site/t/original/i/ad6da8504a20c0135f7e46f55fc7cc79d1f7a56d59b87907a8d53590c009fd2b/PLUS_KV2.png" data-mid="167387203" border="0" src="https://freight.cargo.site/w/1000/i/ad6da8504a20c0135f7e46f55fc7cc79d1f7a56d59b87907a8d53590c009fd2b/PLUS_KV2.png" /> <img width="2074" height="1540" width_o="2074" height_o="1540" data-src="https://freight.cargo.site/t/original/i/9c0612929680c723776e2813eafa9756592ac2126acae0a3f106c6d618ff48f5/PLUS_KV1.png" data-mid="167387188" border="0" src="https://freight.cargo.site/w/1000/i/9c0612929680c723776e2813eafa9756592ac2126acae0a3f106c6d618ff48f5/PLUS_KV1.png" /> Case Study #3 - Lasalle A campaign on LASALLE’s open house, where the brief was to guide youths in the importance of the arts in everyday life, and their role in being the next stakeholders of their generation.&nbsp; “The Immutable &amp;” shows that in this ecosystem of the many pathways life has to offer, art plays an important part in the connection of it all. <img width="597" height="842" width_o="597" height_o="842" data-src="https://freight.cargo.site/t/original/i/a56256278b73ffce91c51ce5e81b1db5e107a4ea05e7c61be25687f61b756b39/Lasalle-KV-2.png" data-mid="167391021" border="0" src="https://freight.cargo.site/w/597/i/a56256278b73ffce91c51ce5e81b1db5e107a4ea05e7c61be25687f61b756b39/Lasalle-KV-2.png" /> <img width="1327" height="1060" width_o="1327" height_o="1060" data-src="https://freight.cargo.site/t/original/i/71aa8810ed7346e13a9cddf60c299f58d6f57cf92c8c9389064964d273a3590b/LasalleOOHPostermock2.png" data-mid="167393058" border="0" src="https://freight.cargo.site/w/1000/i/71aa8810ed7346e13a9cddf60c299f58d6f57cf92c8c9389064964d273a3590b/LasalleOOHPostermock2.png" /> <img width="1061" height="1328" width_o="1061" height_o="1328" data-src="https://freight.cargo.site/t/original/i/904fb2bbba24c8b7d470cebd6e74049a49883015490c41324ba17e5ba2af2315/LasalleOOHPostermock.png" data-mid="167391016" border="0" src="https://freight.cargo.site/w/1000/i/904fb2bbba24c8b7d470cebd6e74049a49883015490c41324ba17e5ba2af2315/LasalleOOHPostermock.png" /> Disclaimer: Imagery of products/models/locations/etc are used for mocks &amp; case study purposes only. https://petrinawee.com/Motion-Graphics Fri, 09 Jun 2023 02:19:44 +0000 Petrina Wee https://petrinawee.com/Motion-Graphics Motion Graphics A compilation of mo-gra works. Role: Design, Motion Graphics - https://petrinawee.com/Fruit-Tree-Fresh-Socials Sat, 13 Jul 2019 08:11:53 +0000 Petrina Wee https://petrinawee.com/Fruit-Tree-Fresh-Socials Fruit Tree Fresh Socials Agency: Protocol SG Client: Fruit Tree Fresh As a creative who enjoys the tangibility of crafting, being able to bring forth concepts that were different and fresh was a joy to do. In this digital age, a lot of social channels choose to take the common route of DI or graphic illustrations. These few images selected show the personal quality of craftsmenship, which I put my heart and soul into, and am very proud and grateful to be given the chance to do something different. Role: Art Direction, Set Dressing <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/407f9b796dcf1abf3031e1e77724a55467f9f0472358cb1c8471c53344cc4b02/fruit-tree-190410-veggie-drink.png" data-mid="114648404" border="0" src="https://freight.cargo.site/w/1000/i/407f9b796dcf1abf3031e1e77724a55467f9f0472358cb1c8471c53344cc4b02/fruit-tree-190410-veggie-drink.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/10e7f5a93775d8c5fdcd04b513c095518dbd55e7abc80be3894c1306a723cea9/fruit-tree-zen.png" data-mid="114648406" border="0" src="https://freight.cargo.site/w/1000/i/10e7f5a93775d8c5fdcd04b513c095518dbd55e7abc80be3894c1306a723cea9/fruit-tree-zen.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1839d873391efcac8fb918fed41640e701a3a60658f6944c530f9d71f587e902/fruit-tree-summer.png" data-mid="114648408" border="0" src="https://freight.cargo.site/w/1000/i/1839d873391efcac8fb918fed41640e701a3a60658f6944c530f9d71f587e902/fruit-tree-summer.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a152e2bfe4a480eea368301e45e81768ce542476d584384cb1afd2a0688760f3/fruit-tree-cubes.png" data-mid="114648405" border="0" src="https://freight.cargo.site/w/1000/i/a152e2bfe4a480eea368301e45e81768ce542476d584384cb1afd2a0688760f3/fruit-tree-cubes.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a979434d77904ab29a92df5f6caa80e82a0c62c7705272adb4f4e8c0f20d58a9/FTF_orange.png" data-mid="121752512" border="0" src="https://freight.cargo.site/w/1000/i/a979434d77904ab29a92df5f6caa80e82a0c62c7705272adb4f4e8c0f20d58a9/FTF_orange.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b347199bef322944b1491ad921603713dc5080c360d5769b3348dd8fab5fee1/FTF_ksb.png" data-mid="121752601" border="0" src="https://freight.cargo.site/w/1000/i/6b347199bef322944b1491ad921603713dc5080c360d5769b3348dd8fab5fee1/FTF_ksb.png" /> - https://petrinawee.com/MSocial-Socials Sat, 16 Oct 2021 14:56:03 +0000 Petrina Wee https://petrinawee.com/MSocial-Socials MSocial Socials Agency: Protocol SG Client: MSocial (Millennium Hotels) We were tasked to create a cohesive branding for the hotel MSocial that caters to young professionals. A clear art direction showcased talents, who were spunky and full-of-life, in fun situations only to be had in MSocial. Role: Art Direction, Set Dressing, Wardrobe and Styling <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3712fae1680141f36990295ee2081994f3a306b75e417b80074ae6d2ca84c962/IMG_4535-Edit-v2.jpg" data-mid="121769092" border="0" src="https://freight.cargo.site/w/1000/i/3712fae1680141f36990295ee2081994f3a306b75e417b80074ae6d2ca84c962/IMG_4535-Edit-v2.jpg" /> <img width="878" height="1100" width_o="878" height_o="1100" data-src="https://freight.cargo.site/t/original/i/89b3887b1fb373b4182719def237946dce8f66cf4d626d7909fe2455ea1379fd/Msoc-sq5.png" data-mid="121769422" border="0" src="https://freight.cargo.site/w/878/i/89b3887b1fb373b4182719def237946dce8f66cf4d626d7909fe2455ea1379fd/Msoc-sq5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f320986a2d862687fd2230be9358cb89b41599eeb5453097300d6f2b8cffe71/Msoc-sq2.png" data-mid="121769002" border="0" src="https://freight.cargo.site/w/1000/i/2f320986a2d862687fd2230be9358cb89b41599eeb5453097300d6f2b8cffe71/Msoc-sq2.png" /> <img width="878" height="1100" width_o="878" height_o="1100" data-src="https://freight.cargo.site/t/original/i/82332c6a3838c04cff277e17df9a8d1f373603aa9b3ba4997dfa132cfd28c160/Msoc-sq3.png" data-mid="121769097" border="0" src="https://freight.cargo.site/w/878/i/82332c6a3838c04cff277e17df9a8d1f373603aa9b3ba4997dfa132cfd28c160/Msoc-sq3.png" /> <img width="878" height="1100" width_o="878" height_o="1100" data-src="https://freight.cargo.site/t/original/i/b5b2a41e562b25e9b83fb703f508177af22b6a8b1587e658720626b1c2ce972c/Msoc-sq4.png" data-mid="121769096" border="0" src="https://freight.cargo.site/w/878/i/b5b2a41e562b25e9b83fb703f508177af22b6a8b1587e658720626b1c2ce972c/Msoc-sq4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f30326db0632579eaf6a61732470c7aa1092ffbf6a8812fcfb1388a0dd7134da/Msoc-sq1.png" data-mid="121769003" border="0" src="https://freight.cargo.site/w/1000/i/f30326db0632579eaf6a61732470c7aa1092ffbf6a8812fcfb1388a0dd7134da/Msoc-sq1.png" /> -